Kids’ clubs for visitors must develop a more masculine profile so as not to miss out on key visitor groups.

Apprentice recruitment has long become part of the fight for resources. Many operators are racking their brains to find an answer to the question:…

According to the findings of the Best Austrian Summer Cable Cars quality initiative, sustainability is a must when it comes to creating experience…

Jakob Falkner, Managing Director of Bergbahnen Sölden (A), on the subject of entrepreneurial responsibility in times of crisis, the potential for…

Ideally, children should know about the links between tourism and the environment. Together with their parents, they can then make a contribution to…

The 2020/2021 winter season was by far the most challenging in the history of alpine tourism since 1945. ISR has asked the managing directors of…

This year's online forum at the Digital China Talk held in March focused on whether and how alpine winter sports destinations can benefit from the…

Why it sometimes makes sense to first think of the wrong answers and then do the opposite. Reverse Brainstorming is an excellent method that can be…

How to design children’s playgrounds and adventure stations to keep kids happy and make them want to come back.

In connection with his professional activities in the field of ropeway engineering – as a lecturer and assistant professor, sworn expert to the courts…

Pink is a pretty color, but in marketing it is not enough for modern girl target groups. Nowadays it takes more – a heroine at least. And then the…