Reitzell brings over 20 years of experience in the ski industry to the role, including the last nine years as President of Ski California. "Mike’s passion for the ski industry and his impressive achievements on behalf of Ski California make him the perfect fit for this role," said Chip Seamans, NSAA Board Chair and Hiring Committee Leader. "Mike has consistently demonstrated his commitment to the industry through innovative programs and a collaborative approach, which have elevated Ski California to new heights. We look forward to the positive impact he will have on the national stage as he brings his strategic vision and leadership to NSAA."
As NSAA President and CEO, Reitzell will be responsible for the organization’s operations, including government relations and lobbying activities, public relations, research, financial management, member education and administration. He will drive NSAA’s strategic direction and, in collaboration with the Board of Directors, support a broad spectrum of members.
Reitzell’s official start date will be determined based on the transition needed to bring in a new leader at Ski California. He will continue to lead Ski California until a successor is found and in place. Reitzell replaces Kelly Pawlak, who has been an impactful and influential leader for the last 7 years. She and the NSAA team will continue to direct key industry initiatives and assist in the transition.
Esteemed CEO of Ski California
“It has been my honor to lead Ski California, and I’m immensely proud of what our member resorts in California and Nevada have accomplished," said Mike Reitzell. During his tenure at Ski California, Reitzell led the creation of the industry association’s multi-award-winning Mountain Safety Guide, including a complete series of safety education videos widely used by Ski California member resorts to educate skiers and riders. Reitzell was also instrumental in the development and expansion of the Ski California Lift Maintenance and Operations Education (LMOE) annual conference.
Prior to leading Ski California, Reitzell was an attorney for 14 years in San Francisco and Lake Tahoe, representing many ski resorts in California and Nevada. An avid skier since age five, he grew up skiing and captained his ski team to two Southern California Collegiate Ski Conference championships at USC and teamed his law degree with his passion for skiing.
