In her opening remarks, NSAA President Kelly Pawlak spoke of the “crazy year” that US ski resorts had been through. The fact that things ultimately turned out well for the industry reflected in the fact that the United States posted its fifth-best ski season for winter 2020/21.
Five hundred virtual attendees
The online event attracted some 50 exhibitors and more than 500 attendees. ISR was one of them. A central platform for the virtual event was provided in the form of the Whova app, which also facilitated networking among attendees. In addition to the main topic of Diversity and a review of the past winter season, the NSAA National Convention& Trade Showalso took a look at New Technologies and Sustainability/Climate Change.