Six hundred visitors from all over the world came to enjoy the première of the Beast, which is Prinoth’s new benchmark in the field of snow groomers. The Seegrube provided a spectacular setting for the performance of a science fiction thriller based on the “Beauty and the Beast” fairytale. With Hubert Lepka as the director, Lawine Torrèn had the undivided attention of the ski area and ropeway industry representatives for a full 45 minutes. The protagonist was of course the Beast. Together with a helicopter, the cabin of the Nordkettenbahn jigback and spectacular “son et lumière” effects, a modern version of the fairytale was staged against a high-alpine backcloth.
Michael Seeber, CEO of the Leitner group, explains: “The symbiosis of art and engineering once more underscores our corporate philosophy.”
New dimensions in snow grooming
“With its Beast, Prinoth has opened up a wholly new dimension in snow grooming. Thanks to its impressive thrust and hill-climbing capabilities and optimum grooming capacity, the Beast offers a new standard of efficiency,” says Werner Amort, CEO at Prinoth.
The main argument in favor of the Beast is the available acreage per hour, which is the key factor in the total cost of grooming. The Prinoth Beast is targeted at a new market segment, with a machine that offers customers new potential in the field of grooming.
Drivers Club and Demonstration Tour
On the following day, 400 members of the Prinoth Drivers Club took the opportunity to discover the attractions of the Beast for themselves. The Beast is now going on a Demonstration Tour of the Alps and Scandinavia and will also be the main attraction at the Prinoth booth at Interalpin.